The "2012 CEO, Social Media and Leadership Survey" — which asked hundreds of employees from Fortune 500s as well as mid-sized companies and start-ups about the impact of top executives using social media to communicate with employees and consumers — found that 82 percent of respondents were "more likely" or "much more likely" to trust a company whose CEO used social media.
Since the CEO is the face of a company, people want to hear from that person every once in a while. It helps them know that a CEO isn't just a stoic figure, but rather someone who wants to engage with customers and employees. Using social media is a simple way to establish trust.
And these days, a CEO who knows how to tweet just seems more relevant.'Read more: http://www.businessinsider.com/ceos-can-earn-trust-by-using-twitter-2012-4?#ixzz1ruXV9HxY
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