Thursday, 3 May 2012

'Google Lost Money On Android Every Quarter In 2010, But So What? '

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http://www.businessinsider.com/google-lost-money-on-android-every-quarter-in-2010-but-so-what-2012-5?

Google lost money on Android every quarter in 2010, a judge revealed today.

Reuters reports that Judge William Alsup, who is oveseeing the Oracle-Google trial, had previously sealed a document showing Google's sales figures for Android in 2010. Today, though, he revealed that it lost money in each quarter.

"That adds up to a big loss for the whole year."

Previously, an internal Google presentation released during the trial showed that the company expected to lose $113 million on Android during the year. At that time, Google expected Android to earn $62 million in 2011, $248 million this year, and $548 million in 2013.

Google may in fact have turned the corner on Android by now, but it doesn't really matter — Android has helped Google establsh a presence on smartphones, giving it a path to earn money via mobile advertising and integrated mobile and local search. That's vital as users do more things with smartphone apps, and spend less time on the web.

See also: Internal Google Presentation On Android Reveals How It Makes Money

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